Leverage the power of
Member Experience Polling™
for your club!

is the first and only Member Experience Polling System™ that collects, distills, and measures Member Experience directly from your members.

How ClubIQ® Works

ClubIQ’s simple, fully-automated, “set-it-and-forget-it” system sends a quick SurveyPoll™ to just a handful of unique members each day, until your entire membership receives it over a set period of time.

Unlike traditional annual longform surveys that merely provide a snapshot of a brief moment in time, ClubIQ’s innovative “drip-send” polling process gives you daily insight that empowers proactive actions, and then longer-term results that better represent your entire year or season.

Specifically designed for private clubs
Minimizes member “survey fatigue”
Ongoing, daily data collection throughout the year about only recent member experiences
Quickly identifies problem areas for your proactive attention
Quick and easy to get started!
Fully-Automated. Set it and forget it!
Ready to see ClubIQ in action?
×
unique features:

Quadrant Analysis
Allows you to quickly see exactly where to focus your efforts to further improve Member Experience.

Projection Mode
Enables you to look ahead and set goals for your staff.

Instant PowerPoint Slides
Allows you to instantly create PowerPoint slides of any chart you are viewing onscreen.

Multiple Venues
Add multiple venues of the same department type (e.g., multiple dining areas, multiple golf courses, etc.).

Custom Departments
Add custom departments (e.g., Croquet, Bocce Ball, Skeet Shooting, etc.).

Demographic Filtering
Filter all SurveyPoll™ responses and metrics by demographic identifiers (e.g., Gender, Age, Membership Category, etc.).

Respond to Member Comments
“RESPOND” to any comment (while maintaining member’s anonymity!) Use the all-new RESPOND button to contact a member about something they’ve commented on WITHOUT revealing their identity!

AI Summaries of Member Comments
The first of many AI-Powered analysis features, saving you hours of reading and cross referencing.

NPS® & MEI® COMPARISON with other clubs
Find out how your club compares with other clubs using ClubIQ® from across the country!

MEI® – The Industry Standard

ClubIQ® was originally built to measure Member Experience based on the Five Qualities developed by Distinguished Clubs, which awards only the most prestigious private clubs.

Member Experience equals

  • Intangible Quality plus
  • Service Quality plus
  • Governance Quality plus
  • Facility Quality plus
  • Product Quality

or simply

ME = IQ + SQ + GQ + FQ + PQ

By measuring these Five Qualities, ClubIQ® can accurately determine the Member Experience Index (MEI®) both for your club overall and for each department within your club. MEI® is widely recognized as the standard measure of Member Experience in the private club industry and is exclusive to ClubIQ®. MEI® is considered to be much more accurate in determining Member Experience than the Net Promoter Score®, which doesn’t take into account many unique aspects of private club membership. Your MEI® scores can be filtered based on demographics such as age, gender, and tenure and can be compared with those of other clubs in your ClubIQ® dashboard.


Joe Basso, MCM, CCE, CAM, CSW, CFSM
General Manager
Naples Lakes
Naples, FL
“I have been a long-time user of the ClubIQ survey platform and found it to be one of the most useful Member feedback tools I have ever utilized, and far more useful than more traditional methods. The data provides not only a current condition but future trends and allows us to get in front of any issues before they become significant. The ability for respondents to provide written commentary provides the context to support the empirical data. This has been widely supported by our Members and we use the individual amenity satisfaction scores as part of our senior manager bonus programs.”

Greg Gonsalves, CCM
General Manager
Round Hill Country Club
Alamo, CA
“Data driven decisions are really the way to go, ClubIQ provides the current data needed to address issues that arise in any given department and also provides information to share with your department managers in real time and your Board if needed. Great tool to measure member satisfaction and forum for the members to provide feedback. Love it!”

Brian Thomas, CCM, USPTA, PTR, MRT, TPI
General Manager
Orinda Country Club
Orinda, CA
“Orinda Country Club has used the feedback from ClubIQ to make real time adjustments in member service by providing objective data for evaluating opportunities. It has proved it’s usefulness as a resource.”

Richard W. Naumann, CCM, CCE
General Manager / COO
The Club at Nevillewood
Presto, PA
“The ClubIQ survey platform is a wonderful tangible benefit of Board Room Magazine’s Distinguished Club program. Each morning I receive survey results from the previous day. Approximately seven members are randomly sent the survey daily which equates to twice per year per member. I get numeric data on our Net Promoter Score and Member Experience Index along with satisfaction scores from across all operating departments. Members also can provide anonymous comments within the platform. ClubIQ is a great tool to keep my finger on the pulse of the club in terms of member satisfaction.”

Ken Kosak, CAM, PGA
General Manager / COO
Broken Sound Club
Boca Raton, FL
“ClubIQ has significantly transformed the way we gauge and monitor member satisfaction. Thanks to the dynamic survey feature, we now possess a more comprehensive insight into the membership experience, highlighting both our strengths and areas requiring attention. The segmentation features enable us to delve into specific categories such as years of membership or age demographics, providing a genuine understanding of the member experience we deliver.”

Charlie R. Wirtz
Director of Membership & Marketing
Rolling Hills Country Club
Rolling Hills, CA
“We’ve been using ClubIQ for just about five years now, and it has been great for us. We present the numbers to our members at our Annual Meeting and use the reporting data to set departmental goals. Because it’s a “polling” system, a few unique members are sent our “SurveyPoll” each day, so responses come in every day, yet no single member receives more than one SurveyPoll a year. Plus, if the members have not used a particular area of the club, they can choose to skip that set of questions, saving valuable time. Every morning, I’m greeted with my Daily Intelligence Report email with top-level metrics, including our club’s current Net Promoter Score, Member Experience Index for each club department, and all the member comments. This daily feed of member sentiment really helps us stay ahead of issues. Every club should be using ClubIQ!”

Contact Us

Ready to transform your club's approach to member satisfaction?
Contact us today to learn more about ClubIQ and get started.